GQ says hair-raised up is in

According to GQ, men's hair that is styled high is the in thing. I know that look. And it's a look that works for me. Problem is that my fine hair is not obedient and it usually ends up like this.

The secret, according to GQ is blow drying and pomade.

Now, I've been blow drying and holding it back with clay and a lot of other stuff but it doesn't seem to work! All that 'super-hard' and 'long-keep' words on the styling products I have are just BS.

So what is this magical product called pomade and where do I get it?