Saturday, July 17, 2010

buy low drink high

Love their slogan!

Concept is innovative but be prepared to be surprised.

Think stock market. In the bar, there are screens with prices of drinks on it. Prices change with time, depending on how popular they are. For some drinks, prices go up as more people buy it. For others, prices go down as more people buy it. Fun concept! But not so fun when we received a bill of $18.50 for a pint of Heineken. The owner saw our surprised faces and acknowledged that it was an aberration in the system. So the manipulated the computer system and then the price went down to $10.50.
In the real world, that would be wrong at so many levels. But in beer market, it's just another night!

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